To take a lead role (working proactively with the Chief Executive. Staff and Trustees) in
order to maximise Umbrella’s public profile.
- Developing the marketing and fundraising functions within Umbrella is pivotal to expanding
and developing the charity through a broad range of marketing, income generation activities
and social media messaging for the charity. - Undertaking proactive, responsive, and targeted research campaigns to generate prospects
and potential sources of funding, whilst also raising awareness of our brand, work, and
services. - Develop and cultivate relationships with companies, major donors, trusts, foundations and
other individuals or organisations who may support our work; assist with writing,
coordination, and submission of funding applications to donors; plan and implement
fundraising events; and meet fundraising targets. - Expand and improve Umbrella’s knowledge and engagement within social user platforms
utilised by business, families, and young people. Leading specific marketing campaigns and
projects within the team and implement integrated marketing and communications
strategies and campaigns. - To advance the profile, reputation, and development of the charity through the delivery of a
range of initiatives including print and online communications, the production of printed
materials, digital marketing, public relations, events, and other promotional activities.
KEY TASKS AND RESPONSIBILITIES
1. To create, implement and deliver specific marketing campaigns and projects and
implement integrated marketing and communications strategies and campaigns.
2. To advance the profile, reputation, and development of the charity through the
delivery of a range of initiatives including printed and online communications, the
production of print materials, digital marketing, public relations, events and other
promotional activities ensuring that these complement Umbrella’s strategic
objectives.
3. To manage and update Umbrella’s website.
4. Coordinate and deliver high quality social and digital media content across
Umbrella’s social media accounts.
5. To maintain a knowledge of the external charity funding environment and benchmark
Umbrella against fundraising trends and best practice in the wider sector.
6. To complete and manage grant and trust applications (working in conjunction with
CEO and Trustees).
7. Engage with potential corporate partners through Marketing Derby. This includes
maintaining and developing positive relationships with a varied pool of stakeholders,
supporters and funders.
8. Roll out Umbrella’s corporate program.
9. Attend relevant external meetings and presentation events on behalf of Umbrella
10.Work closely with Umbrella’s Volunteer Coordinator to support the fundraising
volunteer group to undertake more ‘grass roots’ fundraising activities.
11.Work closely with Umbrella colleagues, ensuring close and effective working
relationships across the whole organisation, including operational groups to ensure
that grants are spent and reported correctly
12.To work with Communications consultant to define the communications strategy for
the organisation, when required.
13.To work with the CEO to produce and implement Umbrella’s Fundraising plan and to
report regularly to the Fundraising Marketing and Communications Sub Group on
progress against agreed targets.
